Services
Senior creative leadership,
structured for the way
businesses actually work.
Three tiers. Each one designed around ownership of outcomes — not delivery of tasks. You choose the level of engagement. I bring the strategic authority to make it work.
Fractional
Creative Director
Your highest-value engagement option. I function as an embedded member of your leadership team — owning the creative function, managing your internal and external resources, and driving brand outcomes with real, clearly-defined authority. Not advising. Not reviewing. Owning.
This is the right engagement when you have a creative team that needs senior direction, when you’ve recently lost a Creative Director or VP, when you’re navigating a brand transition or repositioning, or when your agency relationship is failing and you need someone senior enough to fix it.
Creative Vision & Brand Standards
Own and evolve the creative direction. Define and enforce brand standards across all touchpoints and teams.
Team Direction & Hiring
Direct internal creative staff. Advise on structure, capacity, and hiring decisions. Develop team capability.
Agency & Vendor Management
Select, brief, and manage creative vendors and agencies. Evaluate performance with real production literacy.
Campaign Concepting & Oversight
Lead creative development from brief through execution. Maintain creative quality across the full pipeline.
Compliance Navigation
Navigate legal, compliance, and stakeholder review processes. Make the regulatory constraint creative, not limiting.
Executive Reporting
Report directly to CMO or marketing leadership. Articulate creative strategy, performance, and ROI at the leadership level.
Brand & Marketing
Strategy Engagements
Scoped, milestone-driven projects with a defined start, clear outcomes, and a system or playbook left behind. Not a consulting report. An operating model that your team can run after I’m gone.
Five distinct engagement types, each designed around a common inflection point: the moment a brand needs to do something significant and needs senior creative leadership to do it right.
Brand Architecture Sprint
Audit, positioning hierarchy, usage standards, governance model. 8–10 weeks. $20K–$35K.
Content Infrastructure Build
Strategy, editorial framework, content calendar, vendor stack, team workflow — full operating model. 10–14 weeks. $28K–$45K.
Agency Evaluation & Transition
Assess, RFP, onboard, and establish management protocols for new agency partnerships. 6–10 weeks. $18K–$30K.
Campaign Strategy & Launch
Brief development through post-launch optimization. Creative concepting oversight, production management, launch playbook. 12–16 weeks. $35K–$55K.
Creative Ops Assessment
Full audit of workflow, tools, team structure, vendor relationships — prioritized roadmap for improvement. 4–6 weeks. $15K–$22K.
Not sure what you need?
Many engagements begin with a scoping conversation. Bring the problem — I will help identify the right structure.
Production Strategy
& Oversight
Virtually no fractional consultant brings genuine production company experience to this problem. Brands investing in video, media, and content production consistently overpay, get under-delivered, and have no internal expertise to evaluate what they’re receiving — because the person managing their agency has never produced anything themselves.
I have. For years, from the inside. I know what production actually costs, where the markup hides, and how to manage vendors who are counting on you not knowing the difference.
Production Advisor Retainer
Review briefs, evaluate bids, advise on vendor selection, flag risk. Light-touch, high-leverage. $4K–$7K/month.
Production Program Build
Vendor roster, production standards, briefing templates, budget benchmarks, approval workflows — the full infrastructure. $22K–$40K.
Production Audit
One-time review of an active production engagement. Written findings, negotiation guidance, risk assessment. $8K–$15K.
“Every engagement begins with one conversation about what you’re trying to solve.”
I do not require a formal brief or a polished RFP. Bring the problem as you understand it. We will clarify it together.